Planning on using Creative Commons images online on social media platforms to promote or advertise? Here are a few helpful suggestions to keep in mind!
We assume that you already know this – any social media, article or blog post should have a photo with them. So, unless you are a professional photographer or you have the budget to hire one, you probably don’t have a lot of high-resolution photos at your disposal. You probably know that you can’t just download photos from Google as you may face serious consequences. So, what can you do? Luckily for you and for all those who are looking for a solution to this problem, there is a growing body of free photos online that businesses can take advantage of to promote their new products or their brand.
These photos are known as Creative Commons.
For small business owners it is highly recommended to look for photos released under a commercial CC license or Creative Commons license. This means that you can use the photo without any limitations. There are 4 Creative Commons licenses that allow small businesses to use these photos on their social media platforms, websites or blogs, but before you do that, there are a few things you need to know:
- Creative Commons Zero License: There is no need to cite the author, however, it is highly recommended to cite the photo’s source.
- Creative Commons BY License: It is obligatory to cite the photo’s source.
- Creative Commons BY-SA License: It is obligatory to cite the photo’s source and protect your work.
- Creative Commons BY-ND License: You can’t adjust the photo and you must cite the photo’s source.
If you are planning to use Creative Commons images online on social media you should avoid photos with trademarked symbols or logos. Trademark protects photos that represent an individual or brand. Also, you can’t suggest or state that a photo you use under Creative Commons is yours, even if it is under Creative Commons license. You can’t state a copyright on a photo that is protected under CC0 license. And, most importantly, you should always cite a photo’s source even if you don’t have to. This significantly improves your credibility, as well as, the credibility of the author.
Some of the best sources of Creative Commons images online are Wikimedia Commons, Unsplash, and PDpics.
Images from our recent posts. All Creative Commons images via Flicker. Curating images is a key part of being an online publisher. pic.twitter.com/8ORjmkVlmu
— BRITTLE PAPER (@brittlepaper) 21 de febrero de 2017